They use this profile to send you ads and track things you might be interested in. Google creates a digital profile for you based on your searches, your YouTube history, your Gmail account, your Google Maps usage, and their own algorithm. This level of transparency is an enormous step that we’re not seeing from other big tech companies like Microsoft or Amazon. You can even see how much money went to each tree-planting program, which Ecosia representatives visit to solidify their partnership and mutual commitment to sustainability. They publish their earnings each month and delineate where the money goes. If you’re still not sure, check out Ecosia’s monthly financial reports. Let’s say this loud and clear: it’s not a scam! Plus, your searches are encrypted so others can’t access your searches. When you use the Ecosia search bar or site, your search history and data isn’t sold to advertisers. Yes! In fact, Ecosia has many layers of privacy in place that you won’t find in other search engines. But, Ecosia uses 80-100% of their profit from ads to plant trees. See how these results for “ eco-friendly phone case” have ‘ad’ next to the URL? That’s how search engines like Google and Ecosia make money. When you click on those links, the search engine gets a kickback through pay per click advertising. When you search for something on the Internet, you inevitably see some ads. It’s the world’s first and only sustainable search engine. But here’s the twist, Ecosia uses the ad revenue from your searches to plant trees. In doing this, the company is fighting the negative ramifications of climate change us Internet-users contribute to and making a healthier, more livable planet for all.Įcosia is an online search engine like Google, Yahoo, Bing, or DuckDuckGo. You may have heard about them: trees.Įcosia is the world’s only search engine that uses ad revenue to plant trees-more than 118 million trees since their inception to be exact. Naturally, one company is innovating ways to do that by installing ground-breaking technology all around the world that sucks up carbon emissions while releasing oxygen and improving everyone’s health and wellbeing. But, we are happy to explore more environmentally-friendly ways we can all use the Internet. Yes- the entire airline industry!ĭon’t worry, we’re not saying that you need to stop using the Internet (that would be crazy, we’re not crazy). Each spam email, Netflix binge, and Instagram refresh adds up to roughly 3.7% of global greenhouse gas emissions, which is about the same as the entire airline industry. So you’ve heard about the environmental impact of plastic pollution, meat consumption, and food waste, but do you know about the environmental impact of the Internet?Īlarmingly, our digital footprints aren’t as clean as we think (for most, we haven’t even thought about it).
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